Phoenix Vision, Inc. uniquely addresses current marketing needs to increase advertising revenue with an “active” digital signage technology solution featuring anonymous viewer analytics. Phoenix Vision Inc.’s concept rests on three fundamental pillars: 1) the need for newspapers to create additional profitable revenue, 2) the need for advertisers to better predict the demographics of their sales through an active approach, and 3) the need to increase the efficiency of retail stores by utilizing in store out of home tactics to advertise their own products and services to the proper target audience at the optimal time and location.